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« 11 Business Challenges in 2011: Ignoring Politics | Main | 11 Business Challenges in 2011: Keeping Talent »

January 02, 2011


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Bill, what important advice to anyone wanting to do business globally and be successful. It is critical that you understand the people, the culture and the traditions of the country that you are dealing with. One slight misstep can cost you business. On the other hand, attention to detail in client relationships can increase your bottom line. So before you stick your toe in foreign waters, do your homework on the culture.

Bill Conerly

Thanks, Lydia.

For those of you who are unaware of her work, Lydia Ramsey has spent the past year coaching high tech workers in India and America on how to work more effectively. Her website is

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