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« 11 Business Challenges in 2011: Increased Cyclicality | Main | 11 Business Challenges in 2011: Vendor Performance in the Economic Recovery »

January 06, 2011


Steve Chamenss

At Longhorn Equipment Rental in Austin TX our biggest challenge is increasing rental rates at the right pace after years of depressed rates. Prices must be raised to become profitable again, but not too high or too fast or we will see too much equipment on the yard. High prices on new equipment for the rental fleet is hard to make work with rental rates, so 1 or 2 year old equipment seems to be the best purchase at this time/

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