My younger son came home from his summer job as a programmer talking about a bug he had found. The start-up company where he works had been using some code for six months, with occasionally strange results. When Tom found odd results using the code, he reviewed it line by line and found a silly little error. Most of the time the program worked fine, but it would occasionally report that it was functioning correctly when it was not. Tom was surprised that a team of smart programmers had missed the bug for six months.
My wife jumped in and told of a patient who had seen an ophthalmologist twice, was not responding to treatment, and was sent to her when the patient’s regular eye doctor was on vacation. Knowing that the other doctor had performed two examinations and prescribed the usual treatment, which wasn’t working, she knew she would find something out of the ordinary. In a few minutes, she diagnosed an unusual infection.
I recalled a bank that asked me to help them with their strategic planning. The CEO sent me a copy of his financial statements, along with a peer group comparison. I spent a couple of hours reviewing the numbers, then called the CEO with my diagnosis of his problem. As I spoke, he agreed. He seemed to be hearing new information, but immediately recognized it as something he should have seen all along.
The common thread in these stories is the value of a second set of eyes. They don’t have to be better eyes, but just someone else looking at the problem. As a consultant, I sometimes feel a little sheepish that I’m stating the obvious. However, “the obvious” is often overlooked by people close to a problem, who have been living with it while it developed.
Whether you pay a consultant, or discuss the problem with a mastermind group, or talk to a peer in another department, get another set of eyes to look at your problem.


Hi,
Try to identify ways to reduce your personal budget so you can take less out of the business each month; then look at your business expenses to see what else you can trim. For instance, look for a cheaper phone or Internet plan; drop a few domains or software licenses that you no longer use; or stop buying new gadgets until you really need them. These ideas might seem like dents in the Death Star, but every little bit keeps you that much further from bankruptcy.
Posted by: Search Engine Positioning Consultants | April 09, 2009 at 09:53 PM